Media Coaching
Media Coaching is one of the most powerful and important tools necessary for proper media relations management. Ensuring that your staff is prep and ready for media interaction, whether an interview or press conference is a top priority and the media workshops which we develop provide the University’s personnel with the brand messaging architecture necessary to convey consistent and positive messages to the media. Although these workshops are primarily for cabinet members, deans, department chairs, and administrators, your Office of Public Relations and Marketing should maintain a waiting list for other spokespersons recommended by a member of the university’s leadership team. Also extend this tool to prep students such as athletes and student government members who may have to interact with the media. To help workshop participants become comfortable communicating with the media, we perform mock interviews and press conferences to create a realistic setting for future media opportunities. Outline talk tracks and role plays to prepare any UNC-Charlotte spokesperson for potential inquiries from the media on a local, regional, and national scale
