Copywriting & Editing
For every project we manage, our team considers the audience the publication will speak to and the functionality of the document—and its desired results. We deliver the client’s message clearly, and we feel that it is important to pay particular attention to the graphics of any piece which also will contribute a key component to the communications process. The audience and functionality are significant, but with attention-grabbing graphics and compelling original photography, the piece has now developed a personality, and as a result, it is that message or “feel’ which translates to the audience.
From simple to complex; from plain to flamboyant; we reach across the spectrum to produce a message that will not only clearly voice the subject, theme or primary focus of the piece, but will intrigue the audience to want to know more. Some clients like their messages to be wordy and informative, while others prefer a simple, direct approach that enlightens or entertains. From newsletters to brochures; to Web sites and annual reports, V.K. Fields & Company will provide the appropriate copy, graphics and design layout that will clearly and effectively communicate your message to a targeted audience or a diverse group of publics. With each project, our assigned writer/editor will interview and talk to the appropriate subjects or participants to clearly communicate our clients’ messages in the most appropriate style for their audiences and then effectively translate those ideas into the written word and a finished product.
