Public Relations, Media Relations: Communications and Media Capabilities
As a public relations firm, V.K. Fields & Company understands that the key to many successful projects lies to a large extent with the media. It is the publicity that the media generates that can sway public perceptions and opinions, and to get a message across you need trusting, respectful relationships with the media. While a few years ago media meant newspapers and magazines, today it has changed to include TV, radio, and the Internet (e.g. Websites, blogs, chat rooms, etc.). So, to network effectively you need to know what to use when and whom to stay in touch with. For example in the case of print media it may be a journalist or editor, while in the case of TV or radio, it is the producer of the specific segment or show. In the event of any special projects that may need media attention, we have spent years building a strong relationship with both local and national media, and becoming proficient with various media resources. We have created databases that cover all kinds of organizations and industries which list every relevant newspaper, magazine, local radio, and cable/network television programs. Within these databases we have created useable profiles that give such information as contact names, telephone numbers, mailing addresses and email addresses along with fax numbers and websites to use for every kind of mailing, story, press release or event. We are able to communicate your message across the street, or around the world.
We are proficient in the use of PR Newswire’s MediaAtlas and Cision (formerly Bacon’s), database resources which can connect you with hundreds and thousands of media contacts for any industry. The contacts can be local, statewide, regional, national, or international. We have consistently established great working relationships with the media by being clear and concise when distributing press releases or stories; and consistently meeting and honoring their (and our internal) deadlines.
